THE BEST TIME TO POST ON X

Summary from the TLDR Marketing newsletter

An analysis of over 1 million tweets aimed at finding out the best time to post in order to maximize engagement found that the best time to post is at 11 am on Mondays and Fridays, with engagement rates peaking during weekday lunch breaks and after-work hours. Late-night tweets on Sundays and Thursdays, along with early-morning posts on Mondays, were also effective in boosting engagement.