STUCK BETWEEN THE NPS, CSAT, AND CES?

Summary from the TLDR Marketing newsletter

Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES) measure customer satisfaction and loyalty. By understanding each, marketers can distill unique insights, integrate them into the business strategy, and improve the customer experience. This article explains and compares each of the metrics and provides tips on how to overcome common CX metric challenges, such as a lack of customer response or qualitative input.