ARE ADS MANAGER RESULTS TOO GOOD TO BE TRUE?

Summary from the TLDR Marketing newsletter

Ads Manager sometimes presents results that seem too good to be true, prompting advertisers to question their validity. Reasons for potential results inflation include over-reporting, discrepancies in attribution settings, and the possibility of event duplication or overcounting. This article suggests validating results through real-world comparison, checking attribution settings, and ensuring event tracking accuracy to confirm the data from the Ads Manager.