THE 6 M’S OF AN ORGANIC SOCIAL MARKETING STRATEGY

Summary from the TLDR Marketing newsletter

This guide shares a 6-step social media strategy framework based on the book “Organic Social Media” by Jenny Li Fowler. The framework is centered on organically nurturing “base fans” rather than continually chasing new channels with no retention. It’s broken down into the 6 M’s: defining the Mission, crafting compelling Messages, creating a Process Management system, evaluating each Medium, tracking Metrics, and Monitoring conversations.