THE BAADER-MEINHOF PHENOMENON — AND HOW TO USE IT FOR MARKETING

Summary from the TLDR Marketing newsletter

The Baader-Meinhof phenomenon explains why we notice something more after recently becoming aware of it. It causes potential customers to be more likely to notice your brand repeatedly once they become aware of it. If they keep encountering your brand, they are more likely to perceive it as gaining popularity and building trust. This explains why awareness and smart repetition are such critical parts of any marketing strategy.