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Microsoft's Copilot is getting upgrades, including a revamped AI model named Deucalion and enhanced editing capabilities in its Designer tool. It will allow users to edit images within chat flows and resize images between portrait and landscape orientations. Despite the good news, users continue to raise concerns over performance issues with Copilot Pro, including long generation times and bugs.
Instapage's report highlights the significant adoption of AI tools across various industries. Based on the findings, 95.8% of marketers incorporated AI into their daily workflows, particularly for tasks like drafting blogs and social media posts. Marketers believe that while AI-generated content streamlines processes, it still requires human intervention for final revisions and will ultimately create more jobs in the future. There is widespread agreement that if used properly, AI can help create more successful campaigns.
42% of marketers report that updating and repurposing existing content leads to successful marketing campaigns. Repurposing evergreen brand content can save costs and resources while enforcing key positioning messages. Easy tips for refreshing content include updating a cross-link in a blog post, editing existing videos, repurposing webinars into case studies, and reformatting long-form content into shareable clips on social media.
"Offer-Led Growth" is a new approach to customer acquisition that emphasizes the creation of irresistible offers to stand out in crowded markets. It drives conversions and fosters long-term relationships through in-depth customer research and by incorporating urgency, scarcity, and risk reversal tactics. This article explores 17 case studies of brands that successfully achieved rapid growth and customer loyalty by applying the strategy. Examples include MasterClass, Warby Parker, and Wise.
Most marketers define cost per acquisition (CPA) as the average cost of generating a conversion via a particular marketing campaign/channel. However, this fails to address the many types of CPA, each with a different combination of attribution model and attribution window. Different teams within an organization might interpret the same CPA value differently based on their assumptions about how it was calculated. Always specify the details of your CPA metric definition to avoid miscommunication and ensure that you’re using the most appropriate attribution model.
This post shares how to apply the SMARTER framework when crafting ChatGPT prompts. SMARTER stands for Setting, Modality, Adaptability, Role, Task, Example, and Relevance. The post provides a breakdown of how the framework can be implemented using a sample prompt for creating a content roadmap for Deel, a payroll and compliance provider.
This post summarizes the similarities and differences between the leadership in high-growth products like Miro, Notion, and Figma. These companies all rely on user insights and feedback to make product decisions, prioritize cross-functional collaboration, and take an interactive approach to product planning. They differ in terms of product org philosophy, OKR usage, and their product/design review process.
Effective loyalty programs can have benefits for both consumers and companies. They create value for loyal customers while benefiting companies through increased frequency, retention, and lifetime value. This article explores the components of great loyalty programs, which include having the right incentives, segmenting the audience, and personalizing the experience. It also draws insights from industry leaders like Starbucks, Lyft, and Air France.
The Baader-Meinhof phenomenon explains why we notice something more after recently becoming aware of it. It causes potential customers to be more likely to notice your brand repeatedly once they become aware of it. If they keep encountering your brand, they are more likely to perceive it as gaining popularity and building trust. This explains why awareness and smart repetition are such critical parts of any marketing strategy.
The Marketing Meetup has 3 free virtual events this month that will cover Gmail’s recent delivery changes, technical SEO, and tips for boosting customer reviews.
Decathlon launched a new app for Apple Vision Pro that uses AR to allow customers to virtually try on and buy sporting goods. The app is available in the U.S. only.
A breakdown of how and why some of the world’s most famous artists perform at the Super Bowl for $0.