HOW TO BUILD GREAT LOYALTY PROGRAMS

Summary from the TLDR Marketing newsletter

Effective loyalty programs can have benefits for both consumers and companies. They create value for loyal customers while benefiting companies through increased frequency, retention, and lifetime value. This article explores the components of great loyalty programs, which include having the right incentives, segmenting the audience, and personalizing the experience. It also draws insights from industry leaders like Starbucks, Lyft, and Air France.