TLDR MARKETING 2024-02-05

GOOGLE BARD TO BECOME ‘GEMINI’ VERY SOON WITH ‘ADVANCED’ TIER AND ANDROID APP

Google Bard will be rebranded as “Gemini”. This will be accompanied with the release of an Android app and the introduction of the “Advanced” tier powered by “Gemini Ultra”. The change aims to align Bard with Google’s best AI models and will offer enhanced features such as expanded multi-modal capabilities and improved coding support. The launch is scheduled for February 7 and will be available on select devices, with plans for expansion later.

X MAKES ITS VERTICAL VIDEO FEED ADS AVAILABLE TO ALL ADVERTISERS

X is expanding access to its new vertical video ads, which are displayed within its dedicated video feed. The platform claims that 100 million users now engage with vertical video in the app every day. Based on its testing, X users are 7 times more likely to engage with an ad in vertical video compared to the same ad on the Home Timeline, while early adopters have seen 14% lower CPMs on average compared to ads in the Home Timeline.

THE JOHNSON BOX: A COPYWRITING TECHNIQUE EVERY MARKETER SHOULD KNOW

A Johnson Box is a highlighted section of text at the top of a direct mail letter, email, or web page. It’s designed to grab attention and keep the reader on a path that leads them through the content. For example, “I amazed even myself” was used to promote a book about financial habits in the 1990s. This opener was effective because it laid the foundation for the whole promotion — a journey of personal and financial growth. The Johnson Box technique can be used in emails, landing pages, social media posts, videos, and product pages.

PLAY THIS 'CHICKEN GAME' WITH YOUR AUDIENCE

This article discusses the benefits of using the "chicken game", where urging the audience not to do something paradoxically prompts them to do it. The tactic sparks curiosity and a sense of challenge driven by psychological factors like reactance theory and fear of missing out. There needs to be a fine balance, but using it properly can yield positive results in ad performance.

HOW TO BUILD A CUSTOM GPT (ON CHATGPT PLUS) TO ANALYZE CUSTOMER FEEDBACK

It's impractical to expect anyone to go through thousands of reviews and be able to come up with actionable insights consistently. With a custom GPT, teams can find insights on bugs, comparisons with competitors, pricing challenges, support issues, brand perception, and more. This post contains a template for creating a custom GPT that you can use to process mass amounts of customer reviews or survey responses. It also provides several example prompts to use for additional insights.

B2B BUYER PERSONAS: A BLUEPRINT FOR PERSONALIZATION

Businesses can enhance their marketing and sales efforts by creating detailed B2B buyer personas. These personas can help businesses understand their customers' goals, objections, and challenges. A clear and detailed persona helps deliver more personalized and effective messaging and content throughout the buyer journey. This guide shares a template for creating personas that cover key aspects like roles, demographics, psychographics, business goals, and objections.

WHAT IS A URL? A COMPLETE GUIDE TO WEBSITE URLS

HOW TO BUILD AN ICONIC BRAND WITHOUT BREAKING THE BANK

Investing in branding from day one for your cash-strapped startup will pay off in the long run. This guide covers early learnings from the founders of Studs, a 4-year-old startup in the ear-piercing space. The founders also share tactics in optimizing TikTok content, selecting suitable influencers for partnerships, and executing creative events. Incorporating branding into pre-launch strategies and nailing product-market fit before scaling and ramping up brand marketing is crucial for success.

YOU'VE GOT MAIL: SHOULD YOU RE-UNLOCK DIRECT MAIL IN THE DIGITAL WORLD?

A physical mail strategy may seem outdated in a digital-centric world, but there are unique advantages that make it worth considering. For instance, physical mail offers more personalized engagement, is perceived as less intrusive, and has great synergy with digital efforts for cross-channel effectiveness. There are potential drawbacks to keep in mind, including slower response times, higher costs, and difficulties in tracking results.

GREAT COPY USES THE RULE OF ONE

The Rule of One means sticking to one idea, one benefit, one solution, one message, and one target audience in a piece of writing.

GOOGLE WILL NO LONGER BACK UP THE INTERNET: CACHED WEBPAGES ARE DEAD

Google Search is discontinuing the cached webpages, which were initially designed to help users access pages when they couldn't load.

SNAPCHAT LAUNCHES NEW AD CAMPAIGN PITCHING ITSELF AS THE ‘ANTIDOTE TO SOCIAL MEDIA’

Snapchat’s new campaign positions itself as the antidote to the divisive popularity contest that social media has become. The campaign highlights unique features to distance Snapchat from traditional social media platforms.

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