NETFLIX’S AD TIER GATHERS MOMENTUM AS IT CONTINUES TO EVOLVE

Summary from the TLDR Marketing newsletter

Netflix’s advertising business is gaining steady momentum. The segment grew 70% quarter-over-quarter in Q4 while adding a chunk of new users to reach 23 million monthly active users. Live programming is a key piece of Netflix's CTV future as it aims to compete with offerings like Amazon’s Thursday Night Football. Netflix notably just unveiled a $5 billion 10-year deal to bring WWE’s Raw to its service beginning in 2025.