TLDR MARKETING 2024-01-25

REDDIT LAUNCHES NEW AD TIPS MINI-SITE FOR SMBS

Reddit has launched a new mini-site offering marketing tips for small and medium-sized businesses (SMBs). The site showcases Reddit's value for SMB promotions with user-trusted recommendations, specific ad tips, and downloadable resources to optimize campaigns on the platform. Ahead of its IPO, this is another attempt by Reddit to enhance its promotional offerings and create a more brand-safe environment to maximize revenue opportunities and improve engagement for millions of users.

NETFLIX’S AD TIER GATHERS MOMENTUM AS IT CONTINUES TO EVOLVE

Netflix’s advertising business is gaining steady momentum. The segment grew 70% quarter-over-quarter in Q4 while adding a chunk of new users to reach 23 million monthly active users. Live programming is a key piece of Netflix's CTV future as it aims to compete with offerings like Amazon’s Thursday Night Football. Netflix notably just unveiled a $5 billion 10-year deal to bring WWE’s Raw to its service beginning in 2025.

HOW TO LAUNCH MORE A/B TESTS WITHOUT ENOUGH DEVELOPMENT RESOURCES

Launching at least 2 to 3 A/B tests per month enables you to increase your website conversion rate and revenue much faster. One strategy is to use the visual editor in your A/B testing tool to improve wording and imagery. You can also use a platform like Upwork to find individual A/B test developers. Alternatively, outsourcing the work to an A/B test development agency is sometimes the right call. If the development shortage isn’t improving, you’ll need to work on getting buy-in from senior management by proving the ROI and being specific about what resources you need.

HOW HALARA USES INFLUENCER INCENTIVES TO GO VIRAL AGAIN AND AGAIN

Halara’s viral campaign began with organic content. It can be traced back to a March 2021 influencer post by Meg and Jack wearing Halara clothing. The brand also strategically utilizes paid advertising on TikTok, leading to over half a million sales in 2 months. It prioritizes UGC, collaborates extensively with creators, uses affiliate marketing, invests in a campus ambassador program, and plans pop-ups in New York.

TIKTOK SEO TACTICS

44% of people use TikTok for search because the short video format is more informative and digestible. 18% of product or service reviews on TikTok outperform traditional SERPs. Its ranking factors include user interaction, video information, and device and account settings. Brands should research what their audience is looking for and then use TikTok Creative Center and the app’s search bar auto-complete feature to figure out what performs best. Keywords and hashtags in post descriptions are critical.

STARE

Stare contains an extensive, free collection of case studies and product teardowns from brands like Airbnb, Nike, Duolingo, and YouTube. The collection can be filtered by objectives like activation, engagement, gamification, acquisition, GTM, and growth.

CREATE A VIDEO STORYBOARD IN 10 MINS WITH CHATGPT + CANVA

This post breaks down how to create a storyboard using ChatGPT and Canva in 13 steps. The process won’t be perfect the first time around as it’ll take time to edit and finalize. However, it will be a large time-saver compared to the traditional way of video storyboarding. The post includes templated ChatGPT prompts and step-by-step Canva tips for using Grids in the “Elements” section.

3 QUESTIONS TO GAUGE IF YOU HAVE A MARKETABLE PRODUCT

A successful and marketable product solves a customer’s problem. To gauge if your product is actually marketable, ask yourself how many people are aware they have the problem being solved. Too often, startups try to solve problems that people aren’t aware they have. Next, ask how often the problem shows up. The more frequent the problem shows up, the more likely someone will pay to solve it. Finally, determine what the impact is of not solving the problem. If nothing bad happens when the problem goes unsolved, it’s a signal that no real market exists. Answering these questions helps you understand your customers better and plan more effective marketing.

FROM SEVEN FAILURES TO 10X GROWTH

Jam, a bug reporting tool, achieved 10x growth in 2023, going from 0 to 1 million users after 18 months of experimentation that included seven failed launches. In this article, the CEO of the company shares valuable learnings from his journey. The article covers how to conduct extensive internal testing, prioritizing quality over early launches, running small-scale focused pilots, and tracking retention metrics as crucial elements in achieving product-market fit.

POST PERFORMANCE REPORT: BRANDS ALREADY INSPIRING US IN 2024

This report spotlights brands excelling on social media. The highlights include Auntie Anne's clever engagement with Taylor Swift fans, Independence Village Senior Living's viral content, Topicals' unique celebration of Black creators, and Calvin Klein's successful campaign featuring Jeremy Allen White. It showcases campaign creatives and explains the strategies, with recommendations on how to replicate them.

BENCHMARKING THE QUALITY OF YOUR BENCHMARKS

10 questions to ask yourself when looking at an industry benchmark report to evaluate whether you should actually rely on its data.

THE ULTIMATE PMM 30-60-90 ONBOARDING PLAN

A product marketing manager playbook in succeeding the first 90 days of the role. It includes a visual that outlines exactly what you need to learn and deliver and who to network with.

GOOD CONTENT VS. GREAT CONTENT

This post covers 9 differences between good vs. great content.

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