HOW TO LAUNCH MORE A/B TESTS WITHOUT ENOUGH DEVELOPMENT RESOURCES

Summary from the TLDR Marketing newsletter

Launching at least 2 to 3 A/B tests per month enables you to increase your website conversion rate and revenue much faster. One strategy is to use the visual editor in your A/B testing tool to improve wording and imagery. You can also use a platform like Upwork to find individual A/B test developers. Alternatively, outsourcing the work to an A/B test development agency is sometimes the right call. If the development shortage isn’t improving, you’ll need to work on getting buy-in from senior management by proving the ROI and being specific about what resources you need.