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ADOBE FIREFLY IS DOING GENERATIVE AI DIFFERENTLY AND IT MAY EVEN BE GOOD FOR YOU

In this interview, Adobe's VP of Generative AI talks about how the company is transforming into an AI powerhouse. Adobe mainly provides AI-powered tools and models for enhancing existing assets while protecting creators. Its generative AI imagery creates outputs that could be used anywhere, including in commercial content. This meant setting a high bar for training material: no copyrighted, trademarked, or branded sources.

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