HOW TO FIND HIDDEN HIGH-CONVERTING KEYWORDS IN YOUR SEARCH CONSOLE DATA

Summary from the TLDR Marketing newsletter

This guide walks through how to identify lower-funnel keywords in GSC to create or optimize content for. First, add a Regex query filter for all the lower-funnel keyword modifiers you can think of, such as “alternatives” or “solution.” Next, filter the data to the last 28 days and only positions greater than 25. Review this list to identify keywords that are highly relevant to your product/services and check to see which pages are receiving the impressions. Plug these keywords into a tool like Ahrefs or Semrush to get the difficulty and review the current SERP. Use this data to prioritize the keyword list.