Parse notes
Monthly TikTok active users grew at a slower pace in 2023 compared to the previous year. Recent data indicates a deceleration in growth after the U.S. launch of TikTok Shop in September 2023, with concerns raised about the platform becoming saturated with ads and cheap products leading to user frustration.
Leaders debated whether to regulate AI directly or focus on regulating its effects post-development at the Davos 2024 World Economic Forum. Some suggested implementing policies that evaluate and audit algorithms from the start. Others argued for regulating the effects of AI once it’s developed. Concerns were raised about stifling innovation with direct regulation.
A founder orchestrated a Reddit post to promote his startup using clever storytelling, which spiked his company’s website traffic for a few days. To do this, write a story where your product is the solution that could have solved everything—but don’t mention it in the post. After the post gets some attention, post a comment from a different account that casually suggests your product. Finally, edit the original post to mention the product. For this tactic to succeed, it’s critical to avoid making it sound promotional.
By helping prioritize quality leads over cold ones, a good lead scoring model can improve sales productivity, increase conversions, and promote better alignment between marketing and sales. This guide uses website activity, campaign responses, and demographics/firmographics to build a scoring model. It recommends capturing website activity through first-party cookies, scoring diverse campaign responses, and gathering crucial demographic and firmographic details to continuously refine the model and improve accuracy.
Customer lifetime value (CLV) helps you maximize return from user acquisition and marketing, set sustainable sales goals, and double down on customer retention. It’s calculated using average order value, number of purchases per month or year, and the length of the customer relationship. Providing excellent user onboarding, rewarding loyal customers, upselling, and cross-selling can increase CLV.
This guide walks through how to identify lower-funnel keywords in GSC to create or optimize content for. First, add a Regex query filter for all the lower-funnel keyword modifiers you can think of, such as “alternatives” or “solution.” Next, filter the data to the last 28 days and only positions greater than 25. Review this list to identify keywords that are highly relevant to your product/services and check to see which pages are receiving the impressions. Plug these keywords into a tool like Ahrefs or Semrush to get the difficulty and review the current SERP. Use this data to prioritize the keyword list.
Runway introduced a multi-motion brush tool that makes Midjourney images move in multiple directions. It provides greater control and consistency in the creative process. The update enables users to highlight up to 5 elements or subjects and customize their motion. By selecting the elements, users can reduce random generations and achieve more predictable results.
beehiiv is an all-in-one platform for newsletter creators that has now reached $6.5M ARR since launching in 2021. The brand entered a very saturated market but set itself apart with a better subscription model and a set of features than its competition. beehiiv's team focused its MVP initially around 2 critical and unique features, rather than doing everything from day one. This enabled beehiiv to hone its positioning and find its wedge in the market. The company continues to succeed due to how quickly it builds and ships, as well as its excellent prioritization framework for what to build.
Substack focuses on simplicity, ease, and efficiency, which is critical for independent creators. It recently launched an AI quote-picking feature, which was well received by its user base, to facilitate the creation process. This article emphasizes the importance of having a product that is aligned with the market it is aiming to serve.
Explore Adweek’s complete list of Super Bowl LVIII commercials lined up for Sunday, February 11.
This piece explores the uncertainty and challenges surrounding the integration of generative AI in social apps. It questions generative AI's impact on genuine social interaction and user engagement.