HOW TO UNDERSTAND CLV AND 5 WAYS TO GROW IT

Summary from the TLDR Marketing newsletter

Customer lifetime value (CLV) helps you maximize return from user acquisition and marketing, set sustainable sales goals, and double down on customer retention. It’s calculated using average order value, number of purchases per month or year, and the length of the customer relationship. Providing excellent user onboarding, rewarding loyal customers, upselling, and cross-selling can increase CLV.