APPLE EXCLUDES VIDEO AND NEWS PARTNERS FROM NEW APP STORE RULES AROUND EXTERNAL PAYMENTS

Summary from the TLDR Marketing newsletter

Apple has updated its App Store rules in compliance with a court order related to the Epic Games-initiated antitrust case. The update allows developers to promote alternative payment methods for in-app purchases and subscriptions. There is a complex application process for including external links. Apps participating in Apple’s Video Partner and New Partner programs are excluded from using Link Entitlement. These rule updates will affect the in-app monetization and user experience.