HOW TO MARKET TO GEN-Z

Summary from the TLDR Marketing newsletter

Gen Z is reshaping the digital landscape with a mobile-centric lifestyle. They spend around 3.5 hours per day across various platforms like Instagram, YouTube, and TikTok and prefer micro-communities and purpose-driven brands. This article shares 7 types of content that captures Gen Z's attention, including relatable humor, UGC, and captivating visuals like memes and short-form videos.