STANLEY HYPE AND SAMBA CRINGE: WHY PRODUCTS FALL IN AND OUT OF STYLE

Summary from the TLDR Marketing newsletter

The Adidas Samba shoe achieved viral popularity within the last few years but is now out of style. Stanley cups might be headed towards the same result. That can be partly explained by René Girard’s theory of Mimetic Desire, which suggests that we don’t want what we want, we desire what others want (especially people of status). This post walks through how Adidas and Stanley achieved virality, as well as lessons that brands can learn from when considering influencer marketing.