DRIVING ORGANIC TRAFFIC FROM GOOGLE DISCOVER WITH COMPELLING WEB STORIES

Summary from the TLDR Marketing newsletter

An e-commerce store was able to drive 2.2 million clicks from Google Discover by using Web Stories. The team noticed that lifestyle and news publishers were able to generate large amounts of traffic with Web Stories, which are similar to Instagram Stories. They decided to experiment with it, using BuzzSumo, open-source images, and a free WordPress Plugin. This resulted in millions of new visits, primarily from Google Discover.