BEST TIMES TO POST ON SOCIAL MEDIA IN 2024

Summary from the TLDR Marketing newsletter

There isn’t a golden publishing hour that’s the ideal time to post for every social media account. However, it does matter when you post, because most algorithms consider recency a ranking factor. This guide reviews several high-profile studies to share when the overall “best times” to post on Facebook, Instagram, TikTok, YouTube, and LinkedIn are. Use the times as a starting point for your own social media schedule, and then adjust based on when your audience is online, the type of content you publish, and how people consume your content.