B2B MARKETING BENCHMARK: SPOTLIGHT ON THE TECH INDUSTRY

Summary from the TLDR Marketing newsletter

LinkedIn partnered with Ipsos to conduct a survey of over 2,000 B2B marketers in 4 global regions across financial services, agency/advertising, healthcare, education, and tech industries. Results showed that B2B tech leaders allocated the least amount of their budgets toward brand building. 70% of B2B CMOs at tech companies said they’re unable to prove the impact of brand campaigns. They tend to rely on thought leadership content to reach prospects.