PSYCHOLOGICAL PRICING TACTICS TO FIGHT THE INFLATION BLUES

Summary from the TLDR Marketing newsletter

Amid lingering inflation concerns, companies must employ psychological pricing strategies to encourage consumer spending. This article covers tactics including tiered pricing, buy one get one free offers, discounts on base prices, transparency about price increases, charm pricing (ending in 99), and the shift towards subscription models. If used properly, pricing strategies can influence consumer perceptions and enhance the perceived value of purchases even in inflationary periods.