TLDR Founders · MISCELLANEOUS

IS LTV TO CAC THE NICKELBACK OF SAAS METRICS?

mostlymetrics.com10 min read

Summary from the TLDR Founders newsletter

Investors ask for it and founders talk about them as lighthouse metrics. This article argues that both LTV and CAC are too complex of a metric to be useful in decision making and often the processes used to determine them are flawed. It explores some alternatives you can use instead.