THE DUOLINGO EFFECT: HOW KEEPING THE ‘STREAK’ IS CHANGING PEOPLE’S BEHAVIOR

Summary from the TLDR Marketing newsletter

Streaks, characterized by consecutive and unbroken activities, exert a significant influence on behavior. Marketers have recognized and implemented streaks in various apps, understanding their motivational impact. These streaks leverage psychological drivers, adding higher-level goals, gamifying activities, and motivating individuals based on identity and relevance.