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Elon Musk's X is changing up its Verified Organizations program by launching a new, more affordable tier for small and medium-sized businesses. The platform now offers a new "Basic" plan that costs $200 per month or $2,000 per year. Brands get the gold checkmark verification badge, priority support from X, access to the hiring platform, and ad credits equal to the amount paid for the plan.
E-commerce will be shaped by AI-driven personalization this year. Social commerce will gain prominence through shoppable social media and livestream shopping. Sustainability will take center stage with eco-friendly packaging and a growing market for secondhand goods. The omnichannel experience will continue to blur the lines between online and offline. Customers will expect personalized in-store experiences powered by tech.
This guide emphasizes the untapped potential of email as a cost-effective growth channel. Brands should re-evaluate their automated programs to improve activation, conversion, and retention without added costs. At the end of the day, it doesn’t matter how many people click through an email sequence. What matters is whether the sequence drove the actions you care about.
Airtable was valued at $11B in 2023 and has over 450k corporate customers. Part of its success can be attributed to a great onboarding process. This case study covers 5 onboarding lessons, including personalizing the onboarding by learning about the user to provide the right experience, providing relevant templates with tutorials to accelerate the learning curve, and enabling customers to easily use their own data.
Streaks, characterized by consecutive and unbroken activities, exert a significant influence on behavior. Marketers have recognized and implemented streaks in various apps, understanding their motivational impact. These streaks leverage psychological drivers, adding higher-level goals, gamifying activities, and motivating individuals based on identity and relevance.
This folder contains 180+ PDF decks covering major trends for 2024 from brands like Klaviyo and Deloitte. It includes reports related to marketing, technology, Gen Z behavior, AI, and much more.
Detailed is a Chrome extension that provides a quick overview of the content on the page you’re browsing. Ubersuggest offers 3 free searches daily for backlink analysis, while Ahrefs has a backlink checker tool that shows the top 100 links for a given URL. Yoast SEO plugin for WordPress is a great resource for optimizing on-page signals.
The Fresh Start Effect is why we have more motivation to start a new habit at the beginning of a new time period, such as a new year. In fact, research shows that when compared to a baseline, people are 145.3% more likely to stick to their goals at the beginning of the year. “Fresh starts” can also be buying triggers for your ideal customers. There are several ways for brands to capitalize on this, such as marketing your product as a tool to achieve their goal, or gamifying actions towards a new habit. More examples are available in the article.
The ad industry grappled with addressing clickbait websites in 2023. Major players like Google rolled out several measures, but they have not produced substantial results. Going into 2024, concerns remain about the long-term sustainability of an ad-driven internet landscape due to automation and short-term profit motives.
A cheat sheet for writing LinkedIn posts that includes a spiky point of view, a step-by-step breakdown of how to do something, a look at how things work today vs. how you think it’ll work in the future, and more.
You can use ChatGPT to create or finalize your forecast by using these prompts and your raw historical funnel data.
TikTokers made 1.82 million original UGC videos using the #mcdonaldshacks hashtag. The campaign gave a natural consumer behavior an official branded name by turning a fan trend into something official.