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HOW MCDONALD’S GOT YOU HASHTAGGING YOUR HACKS

2024-01-04futuresocial.beehiiv.com2 min read

Summary from the TLDR Marketing newsletter

TikTokers made 1.82 million original UGC videos using the #mcdonaldshacks hashtag. The campaign gave a natural consumer behavior an official branded name by turning a fan trend into something official.

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