NEW REPORT FINDS FACEBOOK AND IG REELS OUTPERFORM TIKTOK CLIPS IN DRIVING VIEWS

Summary from the TLDR Marketing newsletter

A recent video performance analysis found that Instagram Reels drive more views than TikTok. Longer Reels performed better than shorter ones—8K vs. 6K median views per video. Despite the impressive stats from Reels, brands produced way more Stories, revealing a potential misalignment in strategy.