TLDR MARKETING 2023-12-20

4 WEB DESIGN TRENDS TO WATCH IN 2024

Good web design crafts immersive experiences that connect, captivate, motivate, and delight. In 2024, more websites will feature denser and richer graphics, as sites will be less limited by technical constraints. Kinetic typography will become more interactive and will be key in landing pages and campaigns. AI-generated designs will unlock a new level of personalization. Microinteractions will evolve to become more personalized and context-aware.

NEW REPORT FINDS FACEBOOK AND IG REELS OUTPERFORM TIKTOK CLIPS IN DRIVING VIEWS

A recent video performance analysis found that Instagram Reels drive more views than TikTok. Longer Reels performed better than shorter ones—8K vs. 6K median views per video. Despite the impressive stats from Reels, brands produced way more Stories, revealing a potential misalignment in strategy.

ALL THE CHANGES COMING TO GOOGLE PLAY AND SIDELOADING FOLLOWING $700M SETTLEMENT

Google is set to enact multiple changes following a $700 million settlement. These include supporting app installs outside of Google Play, permitting alternative billing mechanisms for in-app purchases, and prohibiting exclusive Google Play deals with phone makers.

BOOK MORE MEETINGS BY USING STRUCTURED RETARGETING ADS

Impactable, a B2B ad agency, runs cold ads to drive targeted traffic to its homepage as a way to build retargeting audiences. Its team uses a “retargeting ladder” to ensure that cold visitors are exposed to information in the right order at different intensities. The cold ads appear unprofitable on their own, but they enable highly profitable retargeting campaigns. This post contains examples of each type of retargeting ad the company runs.

14 SHOPIFY TIPS TO BUILD, LAUNCH & SCALE YOUR STORE

From finding winning business ideas to setting up and optimizing your storefront to effectively marketing your store, this guide contains tactics to scale your e-commerce business on Shopify. It shares how Oodie, a brand that sells wearable blankets, optimized its store with an abandoned cart email sequence, product bundles, free shipping thresholds, and paid advertising.

AI TOOLS FOR SEO CONTENT BRIEFS

A content brief is a summary of what to include in an article. Generative AI can streamline the making of content briefs and enhance SEO benefits. Keyword Insights uses AI to discover and cluster keywords, optimize for intent, and generate content, including briefs. MarketingBlocks is a comprehensive, AI-powered content suite. Swiftbrief is a tool that specializes in content briefs.

OUR FAVORITE CHROME EXTENSIONS OF 2023

Google shared its favorite Chrome extensions that help with task management, shopping, and accessibility. Sider is an in-browse sidebar for genAI tools, Transkriptor is an audio-to-text tool that supports over 100 languages, and QuillBot helps with email composition.

HOW BRAND VALUES ACTUALLY BUILD A WINNING BRAND

McKinsey has reached $15+ billion in revenue because one of its early leaders created a set of company values and stuck to them. These values matter because, unlike a mission statement, they should be felt by the customer when interacting with a brand. They should also inform the company culture and drive business results. When using values to build a winning brand, leaders need to fully mean it and design operations around it. As the company grows and changes, brands must preserve the values and use them to guide decisions.

SPOTIFY WRAPPED: 6 PSYCHOLOGICAL PRINCIPLES THAT MAKE IT GO VIRAL EVERY YEAR

This case study analyzes the psychological principles Spotify leverages to make Wrapped go viral every year. A week before release, it uses the curiosity gap to get users hooked and build anticipation. Then it uses storytelling, delighters, and numbers to make user stats more engaging and interesting. Lastly, it leverages the bandwagon effect by making its content very easy to share.

THE BEST LOYALTY APPS TODAY

This infographic shows the top-rated Restaurant, Shopping, and Travel loyalty apps. Chick-fil-A and Dominos lead the restaurants, Etsy and Sam's Club lead the shopping apps, and Delta leads the travel apps.

7 SOCIAL MEDIA PREDICTIONS IN 2024 FROM A STRATEGIST

In 2024, in-house personal brands will replace influencers, bio links will replace landing pages, and private groups like subreddits and Discord groups will replace a majority of top-of-funnel marketing.

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