BOOK MORE MEETINGS BY USING STRUCTURED RETARGETING ADS

Summary from the TLDR Marketing newsletter

Impactable, a B2B ad agency, runs cold ads to drive targeted traffic to its homepage as a way to build retargeting audiences. Its team uses a “retargeting ladder” to ensure that cold visitors are exposed to information in the right order at different intensities. The cold ads appear unprofitable on their own, but they enable highly profitable retargeting campaigns. This post contains examples of each type of retargeting ad the company runs.