GARTNER PREDICTS MASS CONSUMER SOCIAL MEDIA EXODUS BY 2025

Summary from the TLDR Marketing newsletter

Gartner anticipates a 50% decline in social media usage by 2025 due to concerns about misinformation, toxic user bases, and bots. This article emphasizes the need for marketers to reassess their strategies as consumers are starting to limit their online engagement. It also highlights emerging trends such as declining trust in AI and the potential disruption of organic search traffic with gen AI-powered search.