THE TRICK FOR PROMOTING A SAAS PRODUCT ON SOCIAL MEDIA

Summary from the TLDR Marketing newsletter

The biggest mistake marketers make when trying to advertise a SaaS product on short-form social media is only making content that talks about the product. Instead, marketers should make the vast majority of their content appeal to the customer base that they are trying to reach. For example, you could create 4 posts engineered strictly to go viral in the niche your product serves and then make 1 post strictly dedicated to selling your product’s benefits.