Parse notes
TikTok implemented changes to its terms of service requiring users to file legal complaints within a year of alleged harm and give up rights to sue for older claims. This shift from private arbitration to specific court filings in California might be a tactic to avoid the high costs of mass arbitration. It is unclear if the changes would stand up against legal challenges.
Gartner anticipates a 50% decline in social media usage by 2025 due to concerns about misinformation, toxic user bases, and bots. This article emphasizes the need for marketers to reassess their strategies as consumers are starting to limit their online engagement. It also highlights emerging trends such as declining trust in AI and the potential disruption of organic search traffic with gen AI-powered search.
The biggest mistake marketers make when trying to advertise a SaaS product on short-form social media is only making content that talks about the product. Instead, marketers should make the vast majority of their content appeal to the customer base that they are trying to reach. For example, you could create 4 posts engineered strictly to go viral in the niche your product serves and then make 1 post strictly dedicated to selling your product’s benefits.
This guide covers 30+ catchy subject lines to capture your recipient’s attention. It includes examples that are short and direct, long and descriptive, personalized, question-based, and benefit-focused.
This thread shares 4 steps in driving up to 10X organic growth using AI-powered SEO. First, get the right content in front of your audience quickly using AI-assisted workflows. Then ensure your site’s properly optimized for SEO. Common tech issues include improper URL directories or slow page load speeds. Third, develop AI-assisted processes for keyword and backlink research. The sweet spot is 80% AI content generation and 20% human refinement. Lastly, map and group keywords across the entire search intent funnel.
Videos are often put on the back burner because there’s a perception that they’re time-consuming to produce. This post shares 7 video concepts that can be created in a few minutes using Loom or Veed. It advises to start with more straightforward formats and iterate once results become evident.
ViewStats uses the YouTube API to provide detailed stats for both creators and their fans. The beta version only displays basic information like subscribers, estimated revenue, and video views.
Eric Doty, Content Lead at Dock, shares his template and process for onboarding freelance writers to marketing teams. The template includes administrative details, company context, target audience information, content examples and guidelines, and any other resources. Providing this information to freelance writers ensures that they are prepared to contribute content that meets the company’s expectations.
Identifying your Ideal Customer Profile (ICP) is important, but it’s critical to figure out your Crappiest Customer Profile (CCP) first. Your CCP wastes your time, spends your CAC, and creates negative momentum in your market.
A growing X thread of books users recommend new marketers to read. Popular ones include Influence: The Psychology of Persuasion, Building A Story Brand, The Illusion of Choice, and Perennial Seller.
Artlist presents 5 predictions about the future of content creation, covering how brands will stand out as well as trends in hiring.