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TikTok users spent $3.8 billion on the app in 2023, up 15% YoY. The growth is mainly driven by in-app purchases such as TikTok Coins, which are the biggest money earner at present. Despite the slow growth of in-stream shopping outside China, TikTok continues its expansion into a wider e-commerce space.
Amazon Ads announced a 3-year agreement with IPG Mediabrands that will connect brands with relevant audiences via Prime Video ads. TV shows and movies on Prime Video will start showing limited advertisements in early 2024. Advertisers will benefit from Amazon's first-party shopping and entertainment data to show relevant ads. In the future, Prime members will have the choice to sign up for an ad-free option of Prime Video.
Sequencing messaging by persona enables you to reach your target audience more effectively. This post contains a framework for creating messaging by persona type. It includes both product users and relevant stakeholders, as well as a structure to break down their needs into promised value. The post uses Calendly for an example breakdown.
This author shares a 3-step strategy using Reddit to write blog posts. First, use Gummy Search to identify relevant subreddits. Second, dig through comments and posts to uncover the problem, obstacle, and dream (POD). Lastly, design the content of the blog post to utilize the exact language used in the POD to demonstrate a deep understanding of users’ needs. This shows that you not only hear them but also possess the solutions they need.
There are 3 setting changes that can help boost campaign performance by tackling irrelevant clicks and impressions: turn off or heavily vet auto-applied suggestions that are on by default for newly created accounts, dig deeper into advanced location settings to avoid incorrect targeting when you select 'presence or interest', and carefully assess your use of broad match and monitor your search terms.
Google ranks YouTube videos prominently in organic search results. Having timestamped “key moments'' can make your video even more visible in the SERP. This article identifies 4 AI tools you can use to generate “key moments'' in seconds: Instant Chapters, Zubtitle, Decipher, and Taja.
Prioritizing E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) in SEO planning is a must. It plays a crucial role in determining the credibility of a website’s trustworthiness and judging if a website and its content benefit users. This post goes back to the basics and explains the 4 pillars crucial for ranking well in Google’s search engine.
The Red Sneaker effect is when people break established social conventions to signal higher status. Modestly dressed tech billionaires and Lady Gaga’s meat dress are examples of this. Breaking conventional norms can also help brands differentiate. One way to do this is to make your core values your marketing material. Do something unique on traditional “sale” days, like an “un-sale.” Brands should find ordinary opportunities to be extraordinary.
Many advertisers will struggle with conversion tracking in 2024 due to the deprecation of third-party cookies, increased privacy regulations, and other factors. Brands should instead use server-side tagging, consent mode, or third-party attribution. Advertisers should also tweak their offers and positioning often to stay competitive. Finally, expect Google to push video campaigns (specifically Shorts) more next year.
Google Trends released 2023’s Search recap, highlighting news, people, books, and more.
A creator’s 2024 predictions on social media jobs, the future of content, AI, and more.
Teen boys prefer Discord and Twitch, while teen girls prefer TikTok and Snapchat.