5 NEW YEAR’S MARKETING IDEAS

Summary from the TLDR Marketing newsletter

Consumers spend less after the holidays, making January and February slower months for retailers. This post contains 5 New Year’s email marketing campaigns to serve as inspiration. Origins, a cosmetics brand taps into popular New Year’s resolutions directly in its subject lines. Meanwhile, Flamingo Candles urges its subscribers to check out its range of slogan keytags by using real-world customer testimonials specifically tailored to the product category.