LIST YOUR PRODUCT’S ‘JOBS TO BE DONE’ TO INCREASE ECOMMERCE CONVERSIONS

Summary from the TLDR Marketing newsletter

By listing the typical ‘jobs to be done’ for each product, alongside a relevant customer testimonial, Vessi increased its ecommerce conversions by 9% across its product pages. Its team looked through customer reviews and carried out user research to identify the typical use case for each shoe product. They then added a section to each product page that highlights each use case matched with relevant customer reviews.