Parse notes
Threads' topic tags provide more ways for users to find relevant discussions in the app. They’re like hashtags, but not. Users can only add one tag per post. Topic tags are meant to guide conversations in the app and drive more topical engagement.
Adobe's report highlights the upcoming year’s biggest creative trends. With mental and emotional health now a global priority, soothing and rhythmic visuals are being used by a growing number of brands. Consumers are also craving visuals that inspire a sense of awe, joy, and enchantment. Additionally, thanks to the multiverse and the continued rise of gaming, VR, and AR, it has become common for multiple asset types and dimensions to inhabit a world in motion together.
By listing the typical ‘jobs to be done’ for each product, alongside a relevant customer testimonial, Vessi increased its ecommerce conversions by 9% across its product pages. Its team looked through customer reviews and carried out user research to identify the typical use case for each shoe product. They then added a section to each product page that highlights each use case matched with relevant customer reviews.
Consumers spend less after the holidays, making January and February slower months for retailers. This post contains 5 New Year’s email marketing campaigns to serve as inspiration. Origins, a cosmetics brand taps into popular New Year’s resolutions directly in its subject lines. Meanwhile, Flamingo Candles urges its subscribers to check out its range of slogan keytags by using real-world customer testimonials specifically tailored to the product category.
Klaviyo prepared a checklist for marketers to prepare for Google and Yahoo’s new sender requirements going into effect in February 2024. It includes tips on removing Gmail from your friendly “from” address, setting up a branded sending domain, and more.
Despite their best efforts, marketers cannot force buyer intent. Intent is influenced by many external factors. Marketers should focus on understanding what all of these factors are and identify ways to help develop intent around them. Then, make sure their brand is top of mind when the intent appears and be prepared to convert the intent into a purchase.
This post contains an assortment of learnings about growth marketing. You should solve the Conversion Rate problem before the User Acquisition problem. Answering relevant, long-tail keywords on Reddit is more effective than trying to do content marketing on Reddit. Sharing your "why?" can outweigh the lack of social proof and features.
Google's impending SGE launch in 2024, although delayed due to monetization issues, will redefine search outcomes. It will potentially alter user engagement with reviews, medical inquiries, and how-to content. The changes will pose challenges for affiliate-based and informational websites that will need to adapt their strategies. The beta of SGE has been live since the end of May.
This article contains compensation insights based on 3,700 marketing professionals across 100 different countries. The average marketer salary in the US is $87k and just 2% of respondents said they make more than $200k. Working remotely or in-person does not seem to have a drastic effect on compensation compared to other factors such as age, experience, and location.
Advertisers will need to rely on first-party data as cookies disappear and will need to understand how to use Google Ads effectively as it’s increasingly infused with AI.
The podcast industry is flourishing – any perception of decline is largely attributable to Spotify’s own missteps.
From CMOs to CEOs, this list contains 6 creators to add to your follow list for DTC tips.