Parse notes
Hootsuite’s survey revealed that audiences aren’t embracing AI-generated content as much as marketers are flocking to use it. 62% of consumers say they’re less likely to engage with and trust content if they know it was created by AI. Brands plan on decluttering their social platform mix in 2024. They’ll be focusing efforts on top-performing channels based on ROI.
Gmail's spam filters received a substantial upgrade through RETVec, a new text classification system. It enhances the platform's ability to tackle "adversarial text manipulations" often used in spam emails. This type of manipulation is characterized by special characters, emojis, and typos previously challenging for machines to comprehend. RETVec showed a 38% improvement in spam detection and a 19% reduction in false positives.
“Promotions” is a feature in Google Merchant Center that allows offers to be shown below Shopping Ads. It shows up as a clickable link or a promotion badge and is not the same thing as a “sale” annotation. The promotion can be an amount off, a percentage off, a free gift, or free shipping. This feature is a powerful way to improve click-through and conversion rates.
The ultimate cheat sheet to master ChatGPT prompting. It includes steps in creating a chain prompt, 10 best prompting tools, and general prompts for marketers.
Useful tips include merging multiple Excel files, employing macros for spell checking, detecting languages, counting cells by color, and using ArrayFormula in Google Sheets for streamlined data analysis and calculations.
These features cover AI-powered search campaigns for strategic targeting, Performance Max AI's broad reach and audience exploration, Google Analytics 4's predictive capabilities, and more.
Google made a change to only show video thumbnails next to results on the main Google Search results page when the video is the main content of a page earlier this year. This change now extends to search results in Video mode. Videos that aren’t the main content of the page will appear as “No video indexed” in Search Console—resulting in a decrease in the number of video impressions in the performance, video indexing, and video rich results reports.
Past results from working with an agency don’t always predict future results. It’s critical to look at the environment in which the agency has produced results. For example, restructuring your ads account and refreshing creative one time will work initially but will not continue to provide growth. Good agencies will be consistently testing and the ones driving new ideas and learnings.
The creator economy is booming, with over 50 million creators worldwide. It is predicted to reach $250B in 2023. This article shares 7 insights distilled from industry experts including the significance of platform proficiency, developing an authentic niche, and crafting binge-worthy content while maintaining consistency.
Brand touch points can be used to forge market positioning. This includes the design you use, emails you send, content you share, and events you organize.
This post discusses the feelings color wheel, powerful cognitive biases, Stephen King’s writing rules, Cashvertising’s LF8 and 9 wants, and Cialdini’s 7 persuasion principles.
A marketing case on how Kit-Kat set out to create a chocolate that celebrates Ramadan.