TLDR Marketing · STRATEGIES & TACTICS

DECREASE COST PER DEMO WITH VISUAL METAPHORS AND MEMES

2023-11-22cxl.com2 min read

Summary from the TLDR Marketing newsletter

Reply.io wanted to try a more eye-catching strategy on LinkedIn and Facebook. It tested using visual metaphors and memes to convey its key messages. This resulted in a 66-69% decrease in cost per demo with similar lead quality, as well as a 375% increase in LinkedIn ad CTR.

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