TLDR Index
TLDR Marketing

TLDR MARKETING 2023-11-10

5 sections13 entrieslinks blockcomplete parse

Parse notes

  • Subscription/account footer truncated before parsefooter_truncated

02STRATEGIES & TACTICS

3 MISTAKES TO AVOID WITH YOUR WEBSITE HERO MESSAGE

When crafting hero messaging for your startup’s homepage, don’t use branded terminology, high-level capabilities or use cases, or broad benefits. Make it easy for prospects to understand what your product or service does, who it’s for, and its main capabilities. Save or zoom into the visual diagram included in the post for better legibility.

linkedin.com2 min read

INCREASING SEO TRAFFIC BY SIMPLY DISPLAYING MORE POSTS ON THE BLOG PAGE

Crawl depth refers to the distance from the root of a website’s architecture (normally the homepage) to a specific page. A SaaS brand was able to increase organic traffic to its blog by effectively reducing the crawl depth of its posts. They achieved this by increasing the number of posts displayed on the blog page from 9 posts to 99 per page. After 30 days the blog traffic increased by 23%.

cxl.com5 min read

7 STEPS TO CREATE AN ICP PLAYBOOK

Defining your ideal customer profiles (ICPs) and bucketing existing customers in their respective profiles make writing ads, landing pages, and sales decks easier. When creating an ICP playbook, identify your points of contact and their designations, frame the personas, pick a core problem for each persona, and convert the problem into a benefit.

linkedin.com2 min read

03RESOURCES & TOOLS

CAPTIONS.AI: A REVIEW

Captions.ai adds eye-catching captions to videos. It has a suite of AI editing features and can dub voices into 27 languages. This post shares its most valuable features with a few caveats and alternative video editing apps. Captions.ai is currently only available on iOS with a free trial available.

wondertools.substack.com5 min read

INVIDEO: USER DEMO VIDEO

InVideo creates videos with text prompts. It generates scripts, creates scenes, and adds voiceovers. This post covers step-by-step how this user created a video in under 6 minutes. A demo video is also included. InVideo has a free trial available.

linkedin.com2 min read

04MISCELLANEOUS

SEMRUSH’S 2024 SOCIAL MEDIA TRENDS REPORT

This report contains 5 key insights and tips for brand visionaries when planning their 2024 social media strategies. It covers boosting social rank with authenticity and presents a deep dive into the era of content creator stardom and the implications of generative AI. The report predicts that TikTok and LinkedIn will rule in 2024.

lp.semrush.com16 min read

IT’S ‘GOOG’ ENOUGH

A think-piece on the increasing problem of unreliable, mediocre, or low-quality online content. It suggests that Google needs to address this issue by reducing clutter on search result pages, deploying generative content signals, and creating non-standard syntax signals to identify human content.

blindfiveyearold.com26 min read

THE CONTENT BRAND FRAMEWORK: HOW TO DIFFERENTIATE YOUR COMPANY WITH CONTENT

Every brand wants to create a narrative that separates them from their competition. Drift separated itself from all other chatbots by creating the concept of ‘conversational marketing’ and evangelizing it through content. Clearscope’s founder established their unique expertise by analyzing case studies on search intent and content optimization. Grow and Convert differentiated its brand by coining the term ‘pain point SEO.’ Any brand can do this by first identifying its core differentiators and then creating content that explains and supports them.

growandconvert.com14 min read