HOW CASH APP GROWS: BECOMING KING FOR BLOCK’S $24B COMMERCE STACK

Summary from the TLDR Marketing newsletter

Cash App was a late entrant to the payments app space, but has grown into the #1 finance app in the U.S. It grew by marketing a strong hook to underserved and underbanked communities that Venmo had overlooked. With razor thin margins, its growth culture and formula revolved around CAC. It has kept CAC low while growing its user base with a strong referral program, enabling “billboarding,” and triggering word of mouth.