LESSONS FROM BUILDING $300 MILLION IN DTC RETENTION ECOSYSTEMS

Summary from the TLDR Marketing newsletter

One of the biggest challenges brands face when scaling is the transition from an “acquisition-first” to an “acquisition + retention” approach to growth. Brands must understand every stage of their customer lifestyle in order to effectively retain users. It’s critical to audit every step in order to identify where customers are dropping off, which are the highest-ROI opportunities for retention campaigns. Marketers at this stage should also layer on additional channels and programs, such as loyalty rewards, to deepen the relationship with customers.