8 BENEFITS TO AUDITING AN ECOMMERCE WEBSITE IN NOVEMBER

Summary from the TLDR Marketing newsletter

Ecommerce brands often take their foot off the optimization gas pedal during Q4—they’re either entering a code freeze or working on large holiday campaigns. This article shares 8 reasons why website audits should be conducted in November: there are more sessions and data than normal during the holidays, sites are full of high-intent and motivated visitors, and a code freeze means fewer variables affecting your site’s performance.