UNDERSTANDING GOOGLE’S ZMOT: THE ZERO MOMENT OF TRUTH MODEL

Summary from the TLDR Marketing newsletter

Google's Zero Moment of Truth (ZMOT) model, introduced in 2011, has transformed the way consumers engage with products. Unlike the traditional marketing approach, ZMOT occurs before consumers engage with products physically. It's a phase where consumers research, read reviews, and gather information online. This gives them more power to make informed decisions based on real-life user experiences and authentic feedback.