The Daily Index — Tuesday, October 31, 2023 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

34 PREDICTIONS FOR SOCIAL MEDIA MARKETING IN 2024

A platform-by-platform breakdown of social media trends and predictions for the new year. Messaging tools for businesses will increase, Threads may match X’s user numbers by mid-next year, and Pinterest-branded AR displays will be more prevalent in local shopping malls.

socialmediatoday.com · 23 min

TLDR Marketing

HOW TO AVOID 14 COMMON KEYWORD RESEARCH MISTAKES

Keyword research is a challenging process and there are many pitfalls a SEO rookie can fall into. Common mistakes include focusing only on high-volume or info-intent keywords, not doing enough research into how the ICP searches for solutions, and not looking at keywords competitors are targeting. This article provides tips on how to avoid these mistakes.

blog.lowfruits.io · 7 min

TLDR Marketing

HOW CAN YOU CREATE A B2B MARKETING VIDEO THAT STANDS OUT

99% of B2B videos fall into 2 categories: brand and services videos. Videos may come across too high-level, scripted, and self-promotional. The key is to focus on customer videos designed to add value by sharing best practices, free advice, and industry insights. This collaborative piece shares tips on how to structure videos, disseminate video content based on buyers’ journeys, and use striking visuals, audio, and animations.

linkedin.com · 15 min

TLDR Marketing

LIVE FEEDBACK VIDEO REVIEW FOR THE MAKING OF HEY’S DEMO VIDEO (22 MINUTE VIDEO)

Hey is a paid email service. They created a 2 minute demo video of how the platform works and recorded a live feedback review of the demo video editing process. It’s an interesting look into how the creators strategize storyboarding, copywriting, and landing the message delivery.

youtube.com

TLDR Marketing

SEARCH THEMES FOR PMAX: GUIDE AND BEST PRACTICES

Summary unavailable

ppcmastery.com · 4 min

TLDR Marketing

ELI5: BRAND COMBINATION SEARCHES

Brand combination searches involve combining a brand with a generic keyword in search queries, for example, users adding "Reddit" when searching for a product review. This type of search is growing in relevance and can generate traffic. It is not a tactic, but rather the outcome of good content and user experience.

kevin-indig.com · 5 min

TLDR Marketing

AMAZON ADDS A SMALL BUSINESS SEARCH FILTER

Any brand that meets the Small Business badge criteria, and has the badge featured on their products in search or detail pages, is eligible for inclusion in Amazon’s Small Business search filter results.

sellercentral.amazon.com · 1 min

TLDR Marketing

HOW TO USE AI TOOLS TO ANALYZE CUSTOMER FEEDBACK

Summary unavailable

aatir.substack.com · 7 min

TLDR Marketing

BREAKFAST: THE BIGGEST MARKETING SUCCESS STORY

Over the past century, savvy marketing transformed simple farm foods into iconic breakfast choices such as bacon, cereal, and orange juice. Several brands linked breakfast habits to notions of health, identity, and comforting routine, but inadvertently contributed to obesity and health issues due to calorie-heavy breakfasts.

open.substack.com · 3 min

TLDR Marketing

I HIRED THE BEST SEO DATA ANALYST FOR $20

This author describes how they used ChatGPT to diagnose a traffic drop and create a concrete list of things to fix.

productlessons.substack.com · 4 min

TLDR Marketing

HOW MANY HASHTAGS TO USE ON REELS?

This experiment tested the reach of Reels on Instagram with 3 or 30 hashtags and found out that the version with more hashtags was more effective and got more views.

blog.hootsuite.com · 5 min