Parse notes
X CEO Linda Yaccarino faced a disastrous interview during Vox Media's Code 2023 event. The interview garnered attention for several reasons: X had lost millions of daily active users since Elon Musk's acquisition, Yaccarino was observed not having the X app on her smartphone's home screen, and there were discrepancies between her claims of advertisers returning to the platform and Musk's statements about declining ad revenue.
The rise of AI in marketing technology brings ethical questions to the forefront. This article sheds light on how marketers are considering ethical principles when handling data.
This article contains 28 ‘attendee journey’ hacks and 2 real examples from Zendesk and Brex on how to generate buzz around your brand at big events. Zendesk created branded experiences instead of directly sponsoring events. It flew an army of drones to form a QR code near a show venue. Brex partnered with a strategic hotel to make its room keys look like Brex cards.
This guide breaks down strategies to use for marketing around Black Friday and Cyber Monday. These include offering hourly deals, curating gift ideas, offering a free gift with purchase, extending sales, and making gift cards printable. Additionally, marketers should ensure the website and checkout are conversion-optimized to avoid lost sales.
A marketing professor at UCSD shares a lecture on influencer marketing via a LinkedIn carousel. It’s a step-by-step guide on how to approach influencers and build long-term relationships that drive growth.
YouTube has announced new analytics features that can help with video content planning. These include greater insight into subscribers, such as new subscriptions by video and cancellation reasons. Additionally, view counts can now be broken down into new vs. returning viewers, which helps you understand what acquires users best.
Whether you’re a new creator or seasoned veteran, this is a list of books that teach you how to build systems, create content, and make money online.
This guide walks through the appropriate marketing budget to meet your brand’s revenue goals. The process starts with setting a clear revenue or growth goal and calculating customer acquisition cost, customer lifetime value, and funnel step conversion. With this data, you can work backwards from your goal to identify how much marketing spend is needed.
There are no ‘silver bullets’ for a subscription business, but one can grow by getting 5 core things right: paywall and pricing, initial purchase journey, ratio of short to long-term plans, payment processing, and churn appeasements. B2B subscription businesses are able to grow more quickly than B2C but might feel more pain when a single account churns.
Mistakes include reporting too many metrics to executives, promoting features instead of benefits, and using hard CTAs on top of the funnel.
12 ways you can create attention-grabbing thumbnails include using big numbers in the description, doing a before/after, and asking a question.
An enlightening LinkedIn thread of the pain points of being a product marketer.