The Daily Index — Tuesday, September 26, 2023

NEWS & TRENDS

TLDR Marketing

EXCLUSIVE TO X PREMIUM SUBSCRIBERS

X plans to introduce audio and video calls to its platform. These features will reportedly only be available to X Premium subscribers. Users will be able to receive audio and video calls from Verified users, those they follow, or contacts in their address book.

socialmediatoday.com · 2 min

TLDR Marketing

GETTY IMAGES LAUNCHES AN AI-POWERED IMAGE GENERATOR

Getty Images launched Generative AI by Getty Images, a tool powered by Nvidia's AI model that can create images from text descriptions or prompts. Users will receive Getty's standard royalty-free license, which includes indemnification against copyright lawsuits. The tool has safeguards to prevent it from being used for disinformation or replicating the style of living artists. It also adds a watermark to identify AI-generated images.

techcrunch.com · 3 min

TLDR Marketing

HOW TO BUILD YOUR CONTENT STRATEGY IN 4 STEPS

Powerful content builds brand awareness, creates demand, and closes deals. This guide contains 3 underutilized sources of content ideas, 4 key ingredients for excellent content, and tips for surfacing the right content at the right point in the customer’s journey.

reddotgrowth.substack.com · 9 min

TLDR Marketing

HOW CONTENT AGGREGATORS CAN HELP YOUR BRAND

A content aggregator, such as Google News, funnels content into a platform and uses algorithms to decide where it should be distributed on other websites around the web. Brands can use these services to extend the reach of their content and engage with a broader audience. Marketers can also use these tools to compile outside content for research and idea creation purposes.

marketinginsidergroup.com · 5 min

TLDR Marketing

2023 AVERAGE SOCIAL MEDIA ENGAGEMENT RATE BY INDUSTRY AND PLATFORM

This guide, sourced from Hootsuite’s internal data, provides the average engagement rate per post in 13 top industries across Instagram, Facebook, X, LinkedIn, and TikTok. These stats are useful for benchmarking your own brand’s performance on these social platforms.

blog.hootsuite.com · 6 min

TLDR Marketing

GUIDE

Core Web Vitals are a set of performance signals that Google deems critical to all web experiences and considers in its search algorithm. This in-depth guide explains what each metric means, how to assess your site for better UX and SEO results, which tools to use, and how to interpret and resolve specific issues. This is an essential guide for any marketer dealing with Core Web Vitals issues.

searchengineland.com · 19 min

TLDR Marketing

7 TOOLS TO AUGMENT YOUR MARKETING WORKFLOW

This post lists 7 marketing AI, no-code, and automation tools designed to help marketers work more efficiently.

linkedin.com · 2 min

TLDR Marketing

WHY CANADA GOOSE SOARED AND SHINOLA SPUTTERED

This podcast transcript shares the challenges in elevating a mass-market brand into the luxury industry by analyzing two contrasting cases: Canada Goose and Shinola. Canada Goose, a winter-wear producer, successfully transitioned into a luxury brand by emphasizing its functional benefits and attracting high-status endorsements. In contrast, Shinola, known for shoe polish, attempted to become a luxury wristwatch brand, but faced difficulties due to incoherent branding and issues with product origin claims.

insight.kellogg.northwestern.edu · 10 min

TLDR Marketing

MARKETING, MORE CONTROL TO IT

This article discusses a notable shift in the ownership of marketing technology responsibilities from the marketing department to IT. The shift is driven by the increasing complexity and diversity of martech stacks, with companies adopting a strategy of aggregation rather than consolidation to address these challenges. The change is expected to empower marketing operations by freeing up time to build better processes and tap into new data and services offered by aggregation platforms.

chiefmartec.com · 6 min

TLDR Marketing

HOW REAL ARE THE PROBLEMS WITH GA4?

In this interview, the product director of Google Analytics addresses some of the complaints about GA4 and gives a preview of upcoming changes.

martech.org · 5 min

TLDR Marketing

RULES TO KEEP UP

Social platforms are facing an influx of AI-generated spam, leading to the development of new rules to counter this issue across platforms including TikTok, Instagram, and YouTube.

socialmediatoday.com · 3 min

TLDR Marketing

5 COMMON MISTAKES FROM A META AD ACCOUNT

The author of this post audited a Meta account spending $180K/month with a 1.2X ROAS and outlined 5 mistakes that even big brands make.

linkedin.com · 1 min