The Daily Index — Wednesday, September 20, 2023 · TLDR Index

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

GOOGLE QUIETLY INCREASES AD PRICES TO MEET TARGETS, CLAIMS EXEC

Google admitted to increasing its ad prices by up to 10% without informing advertisers. The revelation came up in the federal antitrust trial and raised concerns about the company potentially manipulating its bidding system for profit. The price tweaking could bolster the argument that Google holds an illegal monopoly.

searchengineland.com · 3 min

TLDR Marketing

BLUESKY SEES RECORD SIGNUPS DAY AFTER MUSK SAYS X WILL GO PAID-ONLY

Bluesky, a decentralized alternative to X, experienced its largest influx of new users, with over 42,000 signups on a single day. This surge in registrations followed Elon Musk's announcement that he planned to charge X users a small monthly payment.

mashable.com · 2 min

TLDR Marketing

WHEN TO USE REAL VS. UNREALISTIC PRODUCT IMAGES

This post explains how to use realistic images to make consumers more conscious of your physical product's main benefits. It argues to use cartoons or graphics if your product’s core characteristics might be a drawback or to draw focus attention elsewhere.

tips.ariyh.com · 4 min

TLDR Marketing

HOW WISE GREW TO $1B IN REVENUE

This post highlights how Wise found its big growth lever to grow from $0 to $1B in revenue in the past 10 years in a very competitive market. It focused on understanding the levers that increased its viral coefficient and honed in on being more interesting and memorable than the typical money transfer company.

linkedin.com · 2 min

TLDR Marketing

12 CASE STUDIES OF USING A CHATBOT FOR GROWTH

Chatbots are commonly used to engage site visitors and qualify leads. This post summarizes 12 case studies from clients, which vary from fintech to e-learning companies, who use chatbot tools. It also covers several use cases for chatbots, including video popups, pricing page lead gen, and user onboarding.

dashly.io · 15 min

TLDR Marketing

IAB MENA MEASUREMENT GLOSSARY

This glossary, put together by the IAB MENA Measurement Task Force, offers consensus-based definitions covering a wide range of measurement concepts. No information is required to download the report.

iabmena.com · 19 min

TLDR Marketing

TIKTOK LOOKS PAST LAST-CLICK AS PART OF MEASUREMENT SUITE EXPANSION

TikTok has announced several new measurement capabilities to effectively track campaign conversions. The new Attribution Analytics aims to paint a clearer picture of the non-linear path to purchase, including awareness, discovery, and action. TikTok is also shifting to a Self-Attributing Network (SAN)—a separate MMP network integration that can pinpoint conversions and other campaign outcomes more effectively than legacy MMPs.

marketingdive.com · 3 min

TLDR Marketing

DON’T RUSH INTO TACTICS AND CHANNELS

Too often, brands will go straight to marketing tactics instead of first understanding competitive gaps. Before executing a single campaign, marketers should make a list of competitors, and then research their go-to-market, branding, and messaging. The key is to identify places where competitor marketing doesn’t address customer needs fully and use that to develop a customer acquisition strategy.

linkedin.com · 2 min

TLDR Marketing

TIKTOK'S ECOMMERCE GAME

Douyin's success in China has emboldened TikTok to replicate it in the US. TikTok aims to offer exciting live-streaming experiences, innovative brand storefronts, and diversify into new categories like food delivery. Its massive user base gives it an advantage over competitors. TikTok's expansion into e-commerce could reshape online shopping and how customers engage with brands.

open.substack.com · 5 min

TLDR Marketing

8 STEPS TO WRITING A VALUE PROPOSITION

Answer this series of 7 questions to formulate an effective value proposition, which in turn will also inform brand positioning and marketing strategy.

linkedin.com · 2 min

TLDR Marketing

MY SUBSTACK JOURNEY: 0-$30K IN ARR IN SIX MONTHS

This author treated their career as a product, and as part of that grew their Substack newsletter to $30K ARR.

elenaverna.substack.com · 5 min

TLDR Marketing

A LATINO/A/E/X/ CHEAT SHEET

A US-centric cheat sheet on how to refer to Latine folx.

linkedin.com · 2 min