DESIGN FOR MEANINGFUL OUTCOMES

Summary from the TLDR Design newsletter

As organizations compete for people’s money and attention, they often focus on creating tangible outputs like intrusive marketing pop-ups or other excessive features. They also prioritize high-level business metrics and feature backlogs over fulfilling customer needs. The output-focused mindset is the root cause of building the wrong things and should be replaced with an outcome-focused mindset to put the customer at the center.