ARE REBRANDS STARTING TO LOOK THE SAME?

Summary from the TLDR Design newsletter

Shortened turnarounds and economic tensions are having an impact on originality when it comes to brands. The designers and agencies who manage to create lofty mythologies about their studio and approach often succeed in pitching unconventional rebrands to hesitant clients – but therein lies a paradox. Getting buy-in on unique work usually requires already having done unique work previously.