HANNA ANDERSSON LAUNCHES LOYALTY PROGRAM

Summary from the TLDR Marketing newsletter

DTC children’s apparel brand, Hanna Andersson, has launched its first loyalty program in its 40-year history. The program provides discounts, rewards points, early and exclusive access to new product launches and sales, and free shipping. Starting a loyalty program during back-to-school and before the holiday season is a way for brands to enhance their current customer experience and attract new shoppers.